{
  "name": "CRM Lead Nurturing - Starter",
  "nodes": [
    {
      "parameters": {
        "httpMethod": "POST",
        "path": "lead-intake",
        "responseMode": "responseNode",
        "options": {}
      },
      "id": "webhook-trigger",
      "name": "Lead Form Webhook",
      "type": "n8n-nodes-base.webhook",
      "typeVersion": 1,
      "position": [250, 300]
    },
    {
      "parameters": {
        "values": {
          "string": [
            {
              "name": "lead_name",
              "value": "={{ $json.body.name || $json.name }}"
            },
            {
              "name": "lead_email",
              "value": "={{ $json.body.email || $json.email }}"
            },
            {
              "name": "company",
              "value": "={{ $json.body.company || $json.company || 'Unknown' }}"
            },
            {
              "name": "company_size",
              "value": "={{ $json.body.company_size || $json.company_size || 'Unknown' }}"
            },
            {
              "name": "industry",
              "value": "={{ $json.body.industry || $json.industry || 'Unknown' }}"
            },
            {
              "name": "message",
              "value": "={{ $json.body.message || $json.message || '' }}"
            },
            {
              "name": "source",
              "value": "={{ $json.body.source || $json.source || 'website' }}"
            }
          ]
        },
        "options": {}
      },
      "id": "set-lead-data",
      "name": "Set Lead Data",
      "type": "n8n-nodes-base.set",
      "typeVersion": 1,
      "position": [470, 300]
    },
    {
      "parameters": {
        "resource": "message",
        "operation": "create",
        "model": "claude-sonnet-4-20250514",
        "messages": {
          "values": [
            {
              "role": "user",
              "content": "=Analyze this lead against our Ideal Customer Profile (ICP):\n\n**ICP Criteria:**\n- Company size: 10-200 employees (30 points)\n- Industry: Professional services, Manufacturing, E-commerce (25 points)\n- Pain indicators: Manual processes, scaling challenges, automation interest (25 points)\n- Budget signals: Growth mentions, funding, expansion (20 points)\n\n**Lead Data:**\nName: {{ $json.lead_name }}\nEmail: {{ $json.lead_email }}\nCompany: {{ $json.company }}\nCompany Size: {{ $json.company_size }}\nIndustry: {{ $json.industry }}\nMessage: {{ $json.message }}\nSource: {{ $json.source }}\n\n**Instructions:**\nScore this lead and return ONLY valid JSON with this structure:\n{\n  \"score\": <0-100>,\n  \"tier\": \"hot\" | \"warm\" | \"cold\" | \"disqualified\",\n  \"reasoning\": \"<2 sentence explanation>\",\n  \"suggested_action\": \"call\" | \"email_sequence\" | \"newsletter\" | \"skip\",\n  \"personalization_hook\": \"<specific detail to reference in outreach>\"\n}\n\nScoring guide:\n- 80-100: Hot (call immediately)\n- 50-79: Warm (email nurture sequence)\n- 20-49: Cold (add to newsletter)\n- 0-19: Disqualified (skip)"
            }
          ]
        },
        "options": {
          "maxTokens": 500
        }
      },
      "id": "claude-scoring",
      "name": "Claude Lead Scoring",
      "type": "@n8n/n8n-nodes-langchain.lmChatAnthropic",
      "typeVersion": 1,
      "position": [690, 300],
      "credentials": {
        "anthropicApi": {
          "id": "CONFIGURE_ME",
          "name": "Anthropic API"
        }
      }
    },
    {
      "parameters": {
        "jsCode": "// Parse Claude's JSON response\nconst response = $input.first().json;\n\ntry {\n  let content = response.message?.content || response.content || response;\n  \n  if (typeof content === 'string') {\n    content = content.replace(/```json\\n?/g, '').replace(/```\\n?/g, '').trim();\n    content = JSON.parse(content);\n  }\n  \n  // Merge with original lead data\n  const leadData = $('Set Lead Data').first().json;\n  \n  return {\n    json: {\n      ...leadData,\n      scoring: content,\n      processed_at: new Date().toISOString()\n    }\n  };\n} catch (error) {\n  return {\n    json: {\n      error: error.message,\n      raw_response: response,\n      tier: 'warm' // Default to warm on parse error\n    }\n  };\n}"
      },
      "id": "parse-score",
      "name": "Parse Score JSON",
      "type": "n8n-nodes-base.code",
      "typeVersion": 2,
      "position": [910, 300]
    },
    {
      "parameters": {
        "rules": {
          "rules": [
            {
              "value": "hot",
              "output": 0
            },
            {
              "value": "warm",
              "output": 1
            },
            {
              "value": "cold",
              "output": 2
            },
            {
              "value": "disqualified",
              "output": 3
            }
          ]
        },
        "dataType": "string",
        "value1": "={{ $json.scoring.tier }}"
      },
      "id": "tier-switch",
      "name": "Route by Tier",
      "type": "n8n-nodes-base.switch",
      "typeVersion": 2,
      "position": [1130, 300]
    },
    {
      "parameters": {
        "channel": "#sales-hot-leads",
        "text": "=🔥 *HOT LEAD ALERT*\n\n*{{ $json.lead_name }}* from *{{ $json.company }}*\n\nScore: {{ $json.scoring.score }}/100\nReason: {{ $json.scoring.reasoning }}\n\n💡 Hook: _{{ $json.scoring.personalization_hook }}_\n\n📧 {{ $json.lead_email }}\n\n<{{ $json.lead_email }}|Send Email> | <#|Mark Contacted>",
        "otherOptions": {}
      },
      "id": "slack-hot",
      "name": "Slack Alert (Hot)",
      "type": "n8n-nodes-base.slack",
      "typeVersion": 2,
      "position": [1350, 140],
      "credentials": {
        "slackApi": {
          "id": "CONFIGURE_ME",
          "name": "Slack API"
        }
      }
    },
    {
      "parameters": {
        "databaseId": "CONFIGURE_ME_NOTION_DB_ID",
        "properties": {
          "title": {
            "title": [
              {
                "text": {
                  "content": "={{ $json.lead_name }}"
                }
              }
            ]
          }
        }
      },
      "id": "notion-create",
      "name": "Create Notion Record",
      "type": "n8n-nodes-base.notion",
      "typeVersion": 2,
      "position": [1570, 140],
      "credentials": {
        "notionApi": {
          "id": "CONFIGURE_ME",
          "name": "Notion API"
        }
      }
    },
    {
      "parameters": {
        "fromEmail": "sales@yourcompany.com",
        "toEmail": "={{ $json.lead_email }}",
        "subject": "Quick question about {{ $json.company }}",
        "text": "=Hi {{ $json.lead_name }},\n\nThanks for reaching out! I noticed {{ $json.scoring.personalization_hook }}.\n\nI'd love to learn more about what you're working on. Do you have 15 minutes this week for a quick call?\n\n[CALENDAR_LINK_HERE]\n\nBest,\n[YOUR_NAME]"
      },
      "id": "email-warm",
      "name": "Email Sequence (Warm)",
      "type": "n8n-nodes-base.emailSend",
      "typeVersion": 2,
      "position": [1350, 300],
      "credentials": {
        "smtp": {
          "id": "CONFIGURE_ME",
          "name": "SMTP"
        }
      }
    },
    {
      "parameters": {
        "resource": "subscriber",
        "email": "={{ $json.lead_email }}",
        "additionalFields": {
          "name": "={{ $json.lead_name }}"
        }
      },
      "id": "newsletter-cold",
      "name": "Add to Newsletter (Cold)",
      "type": "n8n-nodes-base.mailchimp",
      "typeVersion": 1,
      "position": [1350, 460],
      "credentials": {
        "mailchimpApi": {
          "id": "CONFIGURE_ME",
          "name": "Mailchimp API"
        }
      }
    },
    {
      "parameters": {},
      "id": "skip-disqualified",
      "name": "Skip (Disqualified)",
      "type": "n8n-nodes-base.noOp",
      "typeVersion": 1,
      "position": [1350, 620]
    },
    {
      "parameters": {
        "respondWith": "json",
        "responseBody": "={\"status\": \"received\", \"tier\": \"{{ $json.scoring.tier }}\"}"
      },
      "id": "webhook-response",
      "name": "Respond to Webhook",
      "type": "n8n-nodes-base.respondToWebhook",
      "typeVersion": 1,
      "position": [1790, 300]
    }
  ],
  "connections": {
    "Lead Form Webhook": {
      "main": [
        [
          {
            "node": "Set Lead Data",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Set Lead Data": {
      "main": [
        [
          {
            "node": "Claude Lead Scoring",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Claude Lead Scoring": {
      "main": [
        [
          {
            "node": "Parse Score JSON",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Parse Score JSON": {
      "main": [
        [
          {
            "node": "Route by Tier",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Route by Tier": {
      "main": [
        [
          {
            "node": "Slack Alert (Hot)",
            "type": "main",
            "index": 0
          }
        ],
        [
          {
            "node": "Email Sequence (Warm)",
            "type": "main",
            "index": 0
          }
        ],
        [
          {
            "node": "Add to Newsletter (Cold)",
            "type": "main",
            "index": 0
          }
        ],
        [
          {
            "node": "Skip (Disqualified)",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Slack Alert (Hot)": {
      "main": [
        [
          {
            "node": "Create Notion Record",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Create Notion Record": {
      "main": [
        [
          {
            "node": "Respond to Webhook",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Email Sequence (Warm)": {
      "main": [
        [
          {
            "node": "Respond to Webhook",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Add to Newsletter (Cold)": {
      "main": [
        [
          {
            "node": "Respond to Webhook",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Skip (Disqualified)": {
      "main": [
        [
          {
            "node": "Respond to Webhook",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  },
  "settings": {
    "executionOrder": "v1"
  }
}